Miracly, a Stockholm startup that tracks how brands appear in AI assistants like ChatGPT and Claude, launched publicly with a $2 million pre-seed round led by Beenext Ventures and Lotus, after signing early customers including Pixi Beauty and Dreams. Beyond tracking, Miracly writes the content meant to improve a brand’s standing in AI answers, and it’s adding an agent that plans social, PR and paid campaigns, along with a module for agencies that run several clients. The founders built it after agencies quoted them $10,000 just to audit search and AI visibility for Wild Palace, the home decor brand their company also owns, with the fixes still left to them.
