Meta is piloting “Vibes,” a standalone application dedicated to an infinite feed of AI-generated videos. The experimental platform, currently live in Brazil and Mexico, is mimicking the vertical scrolling format of TikTok but is removing human creators entirely. The move is highlighting the company's strategy to showcase its generative AI capabilities in a dedicated environment.
Meta tests standalone ‘Vibes’ app for AI video
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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