Lululemon launched lululemon.mx and is expanding to 30+ stores in Mexico as it doubles down on the market as a core growth priority

Lululemon launched a dedicated Mexican e-commerce platform, lululemon.mx, giving customers nationwide access to its full apparel, footwear, and accessories assortment, alongside plans to open eight new physical stores in Mexico as part of its fiscal 2026 North American expansion that will bring its total Mexican store count to more than 30 by year end. The company is also investing in community-building efforts in the market, recently hosting the lululemon 10K CDMX 2026 race with nearly 8,000 participants and bringing together more than 100 Mexico-based brand ambassadors for a multi-day summit. The push positions Mexico as a central component of Lululemon's North American growth strategy rather than a secondary market, as the company looks beyond its more mature U.S. and Canadian markets for expansion.