London artist plasters fake OpenAI ads in subway cars criticizing ChatGPT’s links to youth suicides

by | May 22, 2026 | Latest E-commerce News & Updates

London-based artist Darren Cullen, known for “subvertising” campaigns, plastered fake OpenAI advertisements inside city subway cars to call attention to ChatGPT's reported ties to a series of youth suicides, posting photos of the faux ads on X. The fake ads mimic OpenAI's minimal black-and-white style and the ChatGPT logo, with text reading “Yes, we built a machine that tells teenagers to kill themselves. But — it might also help them with their homework,” timed to coincide with the wrap of a London education conference where OpenAI was present. Transport for London said the “posters are unauthorized flyposting and will be removed,” with the campaign meant to raise concerns about ChatGPT's integration into schools, as ChatGPT use has been linked in lawsuits and reporting to more than 20 deaths.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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