Klaviyo agreed to buy the software and intellectual property of Agency, a startup building AI agents for customer success, for undisclosed terms, with the deal expected to close in the third quarter. Agency co-founder and CEO Elias Torres will become Klaviyo’s chief product officer once it closes, reporting to co-CEO Andrew Bialecki and running the agent product line, and the rest of the Agency team is expected to join as well. Those agents are Composer, which reads campaign performance and then builds and tunes campaigns and automations, and Customer Agent, which talks to a merchant’s own shoppers. Torres previously co-founded Drift, and before that Performable, where Bialecki was one of his earliest engineering hires before HubSpot bought the company in 2011.
