Google rolled out a new feature that automatically uses a businesses' e-mail newsletter to automatically display marketing content such as new arrivals, sales, and promotions across Search, Shopping, and Maps.
Here's how it works:
- Google automatically signs up to a business's e-mail list, or merchants can add [email protected] to their newsletters to ensure that Google is subscribed and receiving the e-mails.
- From there, it reads your e-mail newsletters and extracts information about your promotions, new products, and social media profiles across Search, Shopping, and Maps without any additional effort on your part.
- Google will particularly extract and showcase links to social media channels, highlighted social media content, current and upcoming sales / promotions, brand images and videos, and brand voice values.
- The extracted content will be treated as “Content” under Merchant Center terms.
- Merchants are automatically enrolled in the program but can opt-out anytime via Merchant Center.
Google wrote in its documentation:
“Save time and effort by letting Google automatically showcase your brand and products using information from your existing marketing content.”
Well, there's one more reason to start paying more attention to your e-mail marketing strategy!