Google has cut the budget for its Google TV and Android TV units by 10% and reduced staff, signaling a shift away from competing directly with smart TV platforms like Roku and Samsung. The company is increasingly prioritizing YouTube, which now dominates U.S. streaming viewership and brought in over $50 billion in combined ad and subscription revenue in the 12 months ending September 2024. While Google TV will continue to receive updates and support, its diminished investment opens the door for rivals to gain ground in the connected TV ecosystem.
Google Scales Back Smart TV Ambitions to Double Down on YouTube
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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