Google Launches Offerwall to Help Publishers Monetize Content

Google has introduced Offerwall, a new tool that lets publishers offer readers alternative ways to access content, such as paying directly or watching an ad before viewing an article. The move is part of Google’s broader effort to repair strained relationships with publishers amid declining revenue from its ad tech tools and recent antitrust scrutiny. Unlike its earlier Funding Choices product, Google appears to be investing more in supporting and promoting Offerwall as part of a renewed focus on publisher services.