Google Ads launched AI-qualified call conversions that analyze call recordings for purchase intent rather than just call duration

Google Ads introduced AI-qualified call conversions that use AI to evaluate call recordings for signals of genuine purchase intent, such as a customer inquiring about specific services, scheduling a consultation, or showing readiness to buy, replacing the previous system that classified conversions primarily based on call duration alone. The tiered system prioritizes call recording analysis first, falls back to call duration if recording is unavailable, and uses ad interaction data only as a last resort when a Google forwarding number isn't available. The update addresses a longstanding limitation where long calls could still represent wrong numbers or robocalls rather than actual leads.