Google adds a conversational Business Agent to YouTube video ads and one-tap image ads on Shorts and Gmail in Demand Gen update

by | Sep 27, 2026 | Latest E-commerce News & Updates

Google is opening a conversational Business Agent inside YouTube video ads that carry product feeds, letting viewers ask about a product or brand and get answers without leaving the video, though advertisers have to sign up to get access. One tap on an image ad in YouTube Shorts or Gmail now opens the advertiser’s landing page directly, as long as Shorts ads use full-screen 9:16 images. Retail chains and dealerships can also buy Promoted pins in Google Maps through affiliate location extensions, which put their stores in front of people as they browse, search, and navigate.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: GoogleYouTube

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