FedEx doesn't see Amazon as a “pure competitor,” according to its EVP and chief customer officer, Brie Carere, who spoke at a Bank of America conference earlier this month with her head completely buried in the sand.
Carere said at the conference that Amazon's shipping services still have catching up to do in terms of pickup offerings, doesn't have the sortation operations needed to compete with FedEx's Express portfolio, and falls short in terms of large-package and rural deliveries.
The conversation comes after reports that Amazon rekindled its relationship with FedEx to handle some of its largest package deliveries, following UPS' decision in January to reduce the amount of Amazon volume it delivers by more than 50%.
Is this the same Amazon that didn't have its own delivery fleet a decade ago, but now delivers two-thirds of its own orders?
And the same Amazon that recently announced a $4B initiative to expand their delivery network to rural America?
Not a “pure competitor”? In my opinion, Amazon is THE competitor!
Either FedEx is blatantly lying to investors about Amazon's threat to their business, or their leadership is in denial and needs to go.
Or am I the crazy one?
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