Ex-Facebook exec launches microdrama platform Watch

by | Feb 5, 2026 | Latest E-commerce News & Updates

Club Henry Soong, a former Facebook executive, is launching Watch Club, a microdrama and social platform backed by Google Ventures. The service is targeting young women with “grounded” short-form series while fostering community through integrated reaction videos and fan Q&As. The startup is hiring WGA writers and SAG-AFTRA actors for its initial slate, which includes the AI-focused teen drama Return Offer.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Meta

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