eBay published a deep dive on its AI-powered suggested ad rates for Promoted Listings, but sellers say it’s more shallow than deep

eBay posted a community forum explainer on its suggested ad rate feature for Promoted Listings, describing it as an AI-powered daily calculation that factors in competitor ad rates, listing quality, past performance, and category traffic to help sellers promote with less guesswork. The post is locked for comments, which didn't stop sellers from opening their own forum thread to push back, with several questioning how substantive the explainer actually was and noting that the category-level focus makes the advice unhelpful for sellers of unique or one-of-a-kind items. eBay says it wants seller feedback but is collecting it through a linked survey rather than open discussion, a move that itself drew criticism given the company's recent controversial changes to Promoted Listings attribution that sellers say have made ROI reporting nearly useless.