eBay is opening its newest AI listing tool to more US sellers on its app ahead of Black Friday, and says sellers already create more than 800,000 listings a day with its AI features. The first version of Magical Listing, in 2023, only wrote item descriptions, but eBay rebuilt it in late 2025 around AI agents that identify an item from photos and fill in the entire draft for the seller to review before publishing. That rebuilt version became the default for new and reactivated sellers in the US, UK, Germany, Australia, France, and Italy by the third quarter, and the latest update extends it to a wider group of US sellers.
