Disney confirms OpenAI Sora videos coming to Disney+

by | Feb 3, 2026 | Latest E-commerce News & Updates

Disney CEO Bob Iger confirmed that short-form videos created with OpenAI’s Sora will soon appear on the streaming platform. The media giant is investing $1 billion in the AI firm as part of a three-year deal that is licensing 250 characters for the tool. Iger is assuring analysts that the new user-generated content features will not impact the company’s traditional film and television pipeline.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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