WHAT'S NEXT: Learn how Trudy MacNabb, cofounder of Design Packs, helps Shopify merchants add customization superpowers to their existing themes.
What is Design Packs?
Design Packs is a Shopify theme toolkit with ~200 highly customizable sections that integrate seamlessly into any theme, as well as pre-built templates for pages, collections, blogs and articles. We have a tool to add custom fonts and multiple ways to add custom CSS so sections can be easily tweaked.
Are you funded?
No, we're bootstrapped
Who do you serve?
People who are looking to differentiate their store's look from others. Savvy small business owners who don't have the budget for custom development.
What's standout about Design Packs?
We've created a tool that fits so well into your existing theme no one can tell. We focus on integrating the most useful features of Shopify storefront to help merchants get the optimal experience.
What's next at Design Packs?
Looking ahead, we're preparing for Shopify's Online Store 3.0, which introduces new theme editor features such as nested blocks. We're excited about integrating these innovations into our existing sections to offer enhanced functionality and flexibility for our users.
Another goal is to create a user-friendly experience for dynamic content and pages using Metafields and Metaobjects. While Metaobjects offer extensive capabilities, we recognize the need to improve user intuitiveness to maximize their potential.
Additionally, we're working on automatically adjusting styles based on existing theme settings making the setup with Design Packs even easier and faster from outset. We’ve created a tool that will help with custom fonts and unifying font styling across the whole theme including the Design Packs. We’re looking at creating a similar tool for custom buttons across the whole theme as well.
One emerging challenge is that changes made by developers or apps may not carry over with them
What's next in your niche?
Mobile design has been big in the industry for a while, It will become increasingly important and more innovative mobile experiences will emerge.
Video is becoming hugely popular in ecom for various use cases – Shoppable videos, User Generated Content for social proof, or instructional videos showcasing and explaining products.
Personalization is becoming more popular as competition increases and merchants are looking to increase their conversions and AOV.
More engaging and shoppable blog experiences will become common, especially as merchants migrate from platforms like WordPress to Shopify.
Dynamic and robust product pages are quickly becoming the norm as a lot of traffic is driven directly from social media and having all the relevant info there increase conversions
Who should I interview next?
Prakhar Shrivastava – Co-founder at FoxSell Bundles Plus
Daniel Patricio – Co-founder at Abra (already in the works!)
Thanks Trudy!