Deezer launches unified “Deezer for Business” platform with ads and AI detection to offset subscription declines

Deezer, the French music streaming platform operating in more than 180 countries, is consolidating its partnership offerings under a single “Deezer for Business” brand, expanding into advertising and AI detection as it seeks revenue beyond consumer subscriptions. The unified platform will include streaming solutions for businesses, third-party integrations, and an expanded ad exchange, including a renewed deal with Sonos that adds ad-supported monetization to Sonos Radio via the Deezer Ad Exchange. The move comes as Deezer reported a 12.1% decline in its Partnerships revenue to 147.8M euros ($169.4M) in its latest results.