Amazon launched a new AI-powered tool designed to help you choose which product to buy. Now, when looking at multiple similar items on Amazon's website or app, it may display a “Help Me Decide” button that picks one for you based on your browsing activity, searches, shopping history, and preferences.
So it's sort of like an Amazon “I'm Feeling Lucky” button? Amazon says:
“For example, if you’re looking for a new camping tent, Help Me Decide will analyze the tents you’ve already viewed along with other details from your shopping history. If you’ve recently browsed for adult and kids’ sleeping bags that stay warm at cold temperatures, looked at large stoves for car camping, and purchased hiking boots for your children, Help Me Decide may recommend an all-season, four-person tent that’s warm and spacious enough for your whole family’s upcoming adventure.”
Here's how it works:
- A “Help Me Decide” button appears on product detail pages after viewing several items. You can also find Help Me Decide by tapping “Keep shopping for” at the top of the homepage.
- Tapping the button displays a single product recommendation based on your shopping history and preferences, alongside a clear explanation of why it's a great choice for you including highlighted features, insights from customer reviews, and how it aligns with your previous purchases and preferences.
- If you want to see more options, you can choose to explore an upgraded recommendation or a budget option.
Help Me Decide feels like a much more organic way to integrate AI recommendations into Amazon's shopping experience than pushing everyone towards a chatbot, as it seamlessly integrates with your existing shopping flow.
Now get ready for Amazon agencies across the globe to launch their “Help Me Decide Optimization Services – ensuring that you win that reco every time!”
Also, how long before Amazon monetizes this feature with sponsored recommendations?