Amazon Prime Air drones are dropping packages from 10 feet in the air, causing deliveries to smash on impact

by | Apr 28, 2026 | E-commerce News

Amazon's Prime Air MK30 delivery drones, which have been operating in select U.S. states since late 2024, are drawing complaints from customers after packages are being dropped from approximately 10 feet in the air rather than gently lowered, resulting in damaged goods including a viral incident in which an Arizona customer's glass bottle of Torani syrup exploded on impact and was filmed by its owner for 1.1 million social media viewers. Separate incidents include a drone's propellers blowing previously delivered packages into a street and a crash into a Texas building, with customers also reporting mid-flight malfunctions in rainy weather. Amazon said such incidents are “rare” and that it has invested in purpose-built packaging engineered to protect items during flight and delivery, adding that it makes things right when products don't arrive as expected.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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