Amazon is now formally integrating its 16 Leadership Principles into employee evaluations using a new three-tiered rating system, part of CEO Andy Jassy’s push for a more disciplined and performance-focused culture. Starting this review cycle, corporate employees will be scored on how well they embody these principles, alongside performance and potential, to determine raises and performance plans. Only 5% of employees can achieve the top “role model” rating for LPs. The move aligns with broader trends in tech to better reward top performers and tighten workforce management.
Amazon Formalizes Leadership Principles in Employee Evaluations

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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