Amazon is expanding Global Warehousing and Distribution, which lets sellers send one production run to an Amazon facility close to their factory and sell into several countries from that one shipment. The service launched in Shenzhen earlier this year for US-bound inventory, and Amazon plans to connect the UK, Japan, Germany, France, Italy, Spain and Canada by the end of 2026. Inventory sits in one pool until a country shows demand, then moves into that country’s FBA warehouses, and Amazon claims storage will cost up to 45% less than AWD in the US. Amazon is also tackling compliance, which sellers cite as their main reason for not selling abroad, by letting toy sellers file one test that counts toward several countries’ certifications, with electronics and baby products added by year end.
