Amazon and Meta to lobby India’s payments body over Google Pay and PhonePe dominance of UPI network

Executives from Amazon Pay, Meta's WhatsApp, CRED, MobiKwik, and Flipkart's Super.money are scheduled to meet the National Payments Corporation of India on Thursday to push back against the dominance of Walmart-owned PhonePe and Google Pay on the country's Unified Payments Interface, according to TechCrunch. PhonePe and Google Pay combined accounted for roughly 80% of the 22.6B transactions on the UPI network in March per NPCI data, and an agenda reviewed by TechCrunch shows participants will raise concerns about user acquisition, product design, and monetization, along with calls for fair access to features like autopay and incentives to help emerging players compete. India deferred plans to cap any single UPI app's market share at 30% until December 31, 2026, leaving PhonePe and Google Pay's positions intact, and TechCrunch reported it remains unclear whether the meeting will lead to any immediate changes.