Amazon faced backlash from independent merchants over its “Buy For Me” agentic AI feature which scraped external websites to list products on its app without consent. Small business owners like Bobo Design Studio reported that the tool generated inaccurate listings using AI imagery and sold out-of-stock items while creating customer service chaos. The e-commerce giant stated the program was a test to help customers discover off-platform brands and offered an opt-out process via email.
Amazon agentic AI sparks backlash from small businesses
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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