Abra app for Shopify helps merchants drive more revenue from discounts

by | Oct 3, 2024 | What's Next Series

WHAT'S NEXT: Learn how Daniel Patricio, CEO of Abra, helps Shopify merchants drive more revenue from discounts.

⁉️ WHAT IS ABRA?

Abra helps merchants increase the conversion rate of their Shopify Discounts and functions.

We increase revenue by enhancing the customer experience for any promotion a merchant can dream up, removing the need for custom development or landing pages.

💲 ARE YOU FUNDED?

No, we're bootstrapped

🤩 WHO DO YOU SERVE?

We work with Apparel, Food, Beauty, Jewellery and Supplement brands, many of which are 9 figure brands.

🌟 WHAT'S STANDOUT ABOUT ABRA?

My co-founder and I spent 8+ years building Shopify’s early Product and UX teams. We take a lot of pride in being able to help merchants with their stores even if it is outside of what Abra does.

⏭️ WHAT'S NEXT AT ABRA?

We have spent the last couple of years making our core storefront functionality and our Shopify functions very powerful.

The focus this year has been to build tighter integrations where merchants actually run promotions.

The three big ones we are announcing in the coming months are integrations with AfterSell, Tapcart and Social Snowball. We are working closely with the product teams there to make the onboarding experience butter-smooth.

We don’t really believe in partnerships where you shake hands just to send each other referrals. You have to build something new, something powerful to get the most out of it.

📈 WHAT'S NEXT IN YOUR NICHE?

The Shopify Discounts team is making discounts more programmable and customizable which is very exciting for us. Plus merchants have had access to Shopify Scripts for a while and a lot of merchants used it to build some complex flows that really allowed them to get creative with promotions. However I have seen some messy and crazy things merchants have done in those scripts – not very scalable or usable across merchants.

Shopify is moving towards functions, which we use as well to replace scripts. These can be controlled by apps – think like templates of any complex logic and usable just like a discount code created in Shopify. We use this to make robust gift with purchase promotions that are far more dynamic. We can also give more control, allowing merchants to discount 100 collections with 100 discount values all with a single discount code.

One with their recently announced APIs is the Discounts Allocator API I can see being really powerful for some of the more complex use cases for larger merchants. You can actually rewrite all of Shopify's logic and rules about which discounts can be combined and how they combine. All of this is lining up to Shopify building for much more complex use cases and as a developer it is awesome to see such fast advancement of the tooling that allows us to unblock the bigger problems for our merchants.

❤️ WHO SHOULD I INTERVIEW NEXT?

Adam Doeler from Wrapped, someone who I worked with at Shopify and who has been in the app game longer than me building some great stuff.

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