Google Registry opens its .eat, .fly, and .here domains to the public, with standard registration starting November 17

by | Nov 11, 2026 | Latest E-commerce News & Updates

Google Registry opened its .eat, .fly, and .here domains to the public, 14 years after applying for them with ICANN in 2012, starting with an early access week in which buyers pay a one-time premium that drops each day until standard registration begins November 17. Trademark holders got first pick during a sunrise window that ran from September 1 to November 9, when Wingstop claimed wingstop.eat and Zillow took rent.here and sell.here. Google requires HTTPS on all three, so sites on the new endings need an SSL certificate to load.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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