Instagram launched Effect Builder, a free web tool within its Edits app that lets US users 18 and older create AI effects for Stories by typing a description of the look they want, without the design or coding skills that effects used to require. Creators can try an effect on their own photos before submitting it for a safety review, and approved effects appear in the Stories effects browser for anyone to use. Every effect carries its creator’s handle with a link to their profile, which Instagram says gives people a new way to get discovered.
