Interluxe Group, a luxury marketing agency, acquired Another A Story, an experiential agency that produces brand events, pop-ups and VIP experiences for beauty, fashion and lifestyle brands, for undisclosed terms. Another A Story, which Aline Vandecasteele started in 2016, brings teams in London, Paris and Dubai, giving the combined agency more than 275 employees across six cities. The deal is the Mountaingate Capital-backed agency’s third acquisition since September 2025, after communications agency Quinn that month and performance marketing agency adMixt in June.
