TikTok Shop’s US business is now run mostly by executives from China after ByteDance kept control of its e-commerce operations

by | Nov 10, 2026 | Latest E-commerce News & Updates

Most of the executives running TikTok Shop in the US previously worked in China or still do, according to a leaked org chart seen by Business Insider. Mu Qing, who ran e-commerce at Douyin, oversees the operations team and reports to ByteDance e-commerce chief Bob Kang, while six of the seven US category leads under him came from ByteDance or other companies in China. ByteDance sold a large stake in TikTok US in January but kept control of the e-commerce business. More than 12 current and former staff members said the shift has left fewer leaders with US experience to catch mistakes, pointing to the plan to force sellers onto TikTok’s own shipping, which it dropped in February after seller backlash. TikTok said its US Shop leadership has stayed largely the same for more than a year.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: ShopifyTikTok

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