Ready for some bullshit? Meta began capping some Facebook Pages at two link posts a month unless they subscribe to Meta One for Business, as spotted by Andrew Hutchinson at Social Media Today, who collected pop-up warnings Page managers saw this week.
The restriction started as a narrow test in December 2025, which Meta said was meant to work out whether posting more links is worth paying for, and it has spread to more Pages since Meta’s business subscriptions launched last week. Some of those plans already include a monthly allowance of links on Instagram posts and Reels, and while Facebook links aren’t sold as a benefit yet, the change appears to be coming.
Meta One plans start at $7.99 a month for personal use and run from $14.99 to $499 a month for business, with link support arriving at the $49.99 Advanced tier. The plans are heavily focused on AI usage allowances, as well as features like a verified badge, impersonation detection, and expanded Meta Business Agent responses.
The most fucked up part of all this is that Facebook has all but killed the reach of outside links during the past decade anyway. Now they’re charging for the gravesite. Seriously, what a pitiful value proposition, asking businesses to pay a fee to include links in their posts, and then suppressing the reach of the same posts.
The “open Internet” is losing its openness. Social media platforms don’t want your link posts taking users off their platforms, AI is replacing your search traffic with answers, and Google is burying your newsletter in its Promotions tab. It’s like we’ve come full circle, and the Internet has become early AOL again, a self-enclosed walled garden of content, with no way out to the broader Internet.
Can you imagine how the world would be if the Winklevoss Twins got their version of Facebook off the ground before Mark Zuckerberg stole the idea? I mean, it might still be riddled with the stench of corporate greed, but I can’t imagine it could be worse than this. Zuckerberg and his cohort of spineless yes men have spent the last two decades absolutely destroying the essence, culture, and utility of Meta platforms. And for what? The fucking metaverse and Alexandr Wang?
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