Levanta raised $22M in a Series B led by Volition Capital, the firm that also led its $20M Series A in 2024, taking the Seattle company past $43M in total funding. Levanta runs a creator affiliate platform that began in Amazon affiliate marketing and now reaches Walmart, Shopify, and other marketplaces, with dozens more planned. The company says brands using it can reach over 90,000 vetted creators, and it has added automated product sampling, flat-rate collaborations measured like affiliate deals, and ChatGPT and Claude integrations. Levanta pitches the category as Creator Commerce Media, arguing that retail media only monetizes shoppers a retailer already has while creators and affiliates pull in demand from elsewhere on the open web. Employees got a cash payout once the round closed.
