Disney will carry fan-made TikTok videos about Pixar, Marvel, Star Wars, and its other franchises inside Verts, the vertical video feed it added to Disney+ a few months ago. A pilot runs in the US over the coming months, with other markets to follow. Disney also opened a Creator Ambassador Program that gives TikTok creators access to its content library along with rewards, event invitations, and career opportunities. The company had tried a different route to short-form character content late last year, committing $1 billion to OpenAI for a three-year license letting people generate videos with Disney characters on Sora, but OpenAI shut Sora down in March.
