TikTok launched TikTok GO, a new feature for users in the United States that lets them discover and book local services including hotels, attractions, and tours directly within the app. The feature surfaces lodging and experiences across the platform’s existing discovery surfaces including videos, search, and location pages, with launch partners including Booking.com, Expedia, Viator, GetYourGuide, Tiqets, and Trip.com, and a minimum user age requirement of 18 to book an experience. Creators who feature hotels, attractions, and local services on the platform can connect their content directly to bookings and earn through commissions and creator campaigns, similar to how TikTok Shop already monetizes product discovery on the platform.
