75% of shoppers who have tried or considered BNPL may pay with it for holiday purchases, per a PayPal survey of 2,005 US adults

by | Oct 3, 2026 | Latest E-commerce News & Updates

75% of US shoppers who have tried or considered BNPL say they might use it for their holiday purchases, according to a Morning Consult poll of 2,005 adults commissioned by PayPal. The interest comes as 58% of those polled said they’re more worried about money heading into the holidays than they were last year, though 64% still expect to spend at least as much as in 2025. PayPal, which sells its own BNPL products, also found that 67% are more likely to pick a retailer that offers rewards or cash back.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: PayPal

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