Worldeye Acquires BidX to Expand AI Ad Tools for Amazon Sellers

Worldeye Technologies, a US-based company that develops AI software tools to assist e-commerce sellers with marketplace optimization and analytics, acquired BidX, a provider of AI-powered PPC and DSP ad automation for marketplaces like Amazon and Walmart. The move adds advanced ad optimization tech to Worldeye’s growing e-commerce suite, which already includes Viral Launch and DataHawk. BidX’s platform helps sellers improve return on ad spend through automated bidding, cross-marketplace analytics, and streamlined campaign management. The acquisition furthers Worldeye’s push to offer a full-stack ecosystem for marketplace brands, with BidX continuing operations under its existing team.