Wonder buys Blue Ribbon Fried Chicken to scale iconic NYC brand across its platform

by | Feb 11, 2026 | E-commerce News

Wonder, a food delivery and mealtime platform, acquired Blue Ribbon Fried Chicken, a New York City-based fast-casual brand, to scale the concept across its network. The deal includes the brand's intellectual property and its Manhattan location, which will continue to operate independently. Wonder is planning to introduce the fried chicken menu to its own food halls later this year to allow customers to mix and match items with other restaurant brands.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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