Wix released its first State of Websites report, drawing on its user base to chart how AI is reshaping how sites get built, found, and turned into revenue. The average time to publish a website fell 50% between 2025 and 2026, from eight days to four, with e-commerce sites building twice as fast and beauty and wellness sites cutting build time 55%, though Wix says most users of its AI builder still manually edit the details that carry their branding, like text and images. On discovery, Wix reports AI platforms now ping nearly 700,000 of its sites monthly, totaling 2.2 million sessions in March, but LLMs still drive under 1% of site traffic, with search at 42% and direct at 40% remaining the main engines. The report pitches structured data and custom domains as the way sites stay visible to AI agents and prove legitimacy.
