Wix launches Harmony AI website builder with natural language tools

by | Jan 22, 2026 | E-commerce News

Wix introduced Harmony, a hybrid website builder that combines AI-driven “vibe coding” with traditional drag-and-drop editing. The platform features an AI agent named Aria that interprets natural language commands to generate and refine site elements without compromising infrastructure stability. The tool is set to roll out to English-speaking users in the coming weeks before a broader release.

Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.

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