Wix launched its new AI Visibility Overview, a solution that enables users to understand, monitor, and actively improve how their brand appears within AI chatbots like ChatGPT, Gemini, Perplexity, and Claude, marking the first CMS to offer this kind of AI visibility natively.
Capabilities of the AI Visibility Overview include:
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Manage AI citations & visibility – Users can track how often their website is cited by AI platforms, as well as add or remove questions to better reflect their business.
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Monitor brand sentiment across LLMs – To help users to stay informed on how their brand is perceived by analyzing sentiment, perception, and positioning in AI-generated content.
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Benchmark visibility and competitive context – Users can compare their AI visibility performance to competitors to identify growth opportunities and discover which other sources are being cited in similar contexts.
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Measure AI-driven traffic & query volume – Users can see how much traffic is driven to their site from AI platforms, as well as how frequently people ask about their brand or services in the chatbots.
The AI Visibility Overview is available to users with a Wix Business Manager set to English and is gradually rolling out to additional languages.
Do you know what my first thought was after reading this news? … “Man, WordPress is falling behind.”
A decade ago, I hated working on Wix websites. I preferred developing on WordPress so that I could have complete control over certain aspects of my site. However last week, a client asked me to help them edit a Wix site, and I was impressed! Not only was their backend easy to navigate, but their support was fantastic. I ran into an issue when pointing the client's domain to Wix via IP address, and Wix's live chat support got me working within a few minutes.
As an open-source platform currently fraught with leadership turmoil and ongoing conflict between its opposing for-profit and nonprofit missions, WordPress has proven in recent years that it's simply unable to move as quickly as Wix to keep up with the times.
That's not to say that WordPress is going away anytime soon. Wix clearly isn't the solution for everyone. However new features like AI Visibility Overview are certainly solidifying Wix's lead in the no-code platform space amongst DIY website builders.