Wix introduced an AI-powered adaptive content application that enables businesses to create personalized content for visitors based on their device type, location, language, or whether they are a first time or repeat visitor.
A few examples of what website owners can do with the tool include:
- Show different promotions based on location, such as displaying a free shipping banner to US visitors while offering local pickup for visitors in the UK.
- Encourage users on mobile devices to download the company's app, while using the space for a different CTA on desktop.
- Greet returning visitors with a “Welcome Back!” message and showcase products they previously viewed front and center.
- Show “Shop Our Summer Sale!” to US visitors and “Shop Our Winter Collection!” to Australian visitors.
- Show “Join Our Community” for new visitors and “Welcome Back! Check Out What's New” for returning visitors.
- Promote a local event only to visitors from a specific city or country.
Website owners can provide specific directives to the AI, such as instructions to create more engaging, persuasive, or sales-driven content, to help shape a personalized experience for each visitor. The adaptive content tool also offers a simulation feature for website owners to preview how different text variations would appear to a range of visitor profiles before the content goes live so that they don't accidentally end up saying weird things to their visitors.
Once installed, users can set up adaptive logic by choosing from a range of pre-built function templates. From there, they can define the specific rules and criteria that determine how the website content should dynamically adjust based on the visitor’s characteristics or behavior.
Currently, the adaptive content application is available to all Wix and Wix Studio users globally in English, with additional languages rolling out soon.