Visa and TikTok launched a co-branded debit card in the UK giving creators faster access to earnings from TikTok Live gifts and diamonds

Visa and TikTok launched a co-branded Creator Card in the UK that gives TikTok Live creators faster access to their earnings, which typically arrive in irregular bursts from virtual gifts that are converted into diamonds and then exchanged for real income, creating cash flow gaps that can make it difficult to cover everyday costs or reinvest in their businesses. The card and accompanying business account are designed to help creators separate personal and business finances and spend earnings immediately rather than waiting for funds to settle. A Visa survey of creators across multiple social platforms found that 86% of creator-run businesses are self-funded and 49% experience late payments, the cash flow challenges the card aims to address.