TikTok serves three times as much AI slop as YouTube, with kids’ content the most artificial, according to Kapwing

by | Jun 17, 2026 | Latest E-commerce News & Updates

TikTok serves roughly three times as much AI slop as YouTube, according to a report from Kapwing that manually reviewed the first 500 videos fed to a brand-new account on each platform. On TikTok, 294 of those videos, or 59%, were AI-generated, against 104, or 21%, on YouTube Shorts. Reviewing more than 10,000 TikTok videos across 20 categories, Kapwing found kids’ content the most artificial at 57%, peaking at the #cartoonkids tag where 97 of 100 clips were AI-made, with science, health, and history each around a third. Fashion, music, and fitness came in under 2%, formats that lean on real on-camera presence. Even after TikTok added tools letting users dial back AI, Kapwing found the default feed still skews heavily toward it.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: TikTokYouTube

Never miss important e-commerce news

Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.

Loading...