TikTok announced two new live events aimed at driving engagement with TikTok Live, including a music-focused live podcast series called In the Mix and a live session with author Mel Robbins. The In the Mix series will feature live interviews with major artists, starting with Demi Lovato, while the Robbins event will focus on personal growth and audience Q&A. The events reflect TikTok’s broader push to increase live viewership as it expands in-stream commerce and live shopping efforts.
