TikTok activity contributed $81 billion to about 8.5 million US businesses in 2025, including $12 billion for nearly 920,000 businesses in California, where it supported 52,000 jobs, according to a report from consulting firm PF Global commissioned by TikTok. PF Global built the figures from surveys of more than 11,000 US adults and 5,000 businesses, plus government statistics and internal data supplied by TikTok, and it’s producing similar reports for TikTok in the UK and 10 other European countries. The report also estimates that 27 million Americans tried a local shop, cafe, or restaurant they first discovered through TikTok, which reaches 200 million people in the US each month.
