Samantha Jacobson, chief strategy officer at The Trade Desk, is departing the programmatic advertising giant to join OpenAI as VP of partnerships (Monetization), where she will lead OpenAI's monetization partnerships across advertising, distribution, platform infrastructure, and emerging business models. Jacobson, who spent more than five years at The Trade Desk and previously held roles at Oracle, eBay, and American Express, will retain her seat on The Trade Desk's board of directors and report to Torben Severson, OpenAI's VP and head of global business development. Her departure is the latest in a series of high-profile exits at The Trade Desk, including former CFO Alexander Kayyal in January, CMO Ian Colley in April, and three board members.
