The EVOQ Group, a strategic collective of independently owned marketing agencies, announced its acquisition of Red View Ventures, an Amazon specialty agency, which will be merged with EVOQ's existing Amazon agency SaleSurf Growth to form a new combined agency called Brightshift Commerce, with financial terms undisclosed. The combined agency will offer the full spectrum of Amazon services including listing optimization, advertising, brand protection, creative, and full-funnel marketplace growth under one unified team, with both legacy agencies' existing clients continuing service without interruption. David Holmes, previous owner of Red View Ventures, will become chief growth officer of Brightshift Commerce, while Nenad Filipovic, current COO at SaleSurf, will serve as COO of the combined operation.
