ReFiBuy partnered with Nexi, the Milan-listed European payments company whose merchant base spans more than 25 countries, to offer merchants catalog optimization for AI shopping agents. Nexi has been building payment infrastructure for agent-driven checkout alongside Google Cloud and other partners, and this adds the discovery side, where what an agent can read in a product catalog decides whether it recommends the product at all. Rather than a product launch, the two are starting with market guidance, merchant education, and direct work with participating Nexi merchants. Nexi is separately running pilots on infrastructure that lets shoppers identify products, add them to a cart, and pay with domestic or international methods.
