OpenAI refuses to refund a UK agency billed for ChatGPT ads that kept running after it paused the campaigns, citing its ad terms

by | Aug 16, 2026 | Latest E-commerce News & Updates

OpenAI refused to refund a UK agency charged for ChatGPT ads that kept delivering after it paused its campaigns, according to Thomas Claburn at The Register. Excel4Business managing director Ed Bolton said ads ran overnight on paused US and Canadian campaigns, and an OpenAI support specialist first agreed the campaigns had kept serving because a separate ad-level status hadn’t refreshed, calling it a defect its engineering team had escalated. That reply identified £60.72 in invalid charges plus about £6.47 from a later recurrence, all headed for billing review. Days later OpenAI reversed itself and denied any credit under Section 11.1 of its advertising terms, which allows delivery to continue for a full business day once a campaign is paused or canceled, with the advertiser still liable.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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