OpenAI launched a beta of Businesses in ChatGPT, which lets companies verify ownership of their business through a new Business Hub, keep their details current, upload product feeds with prices and stock levels, and see how often ChatGPT mentions them and how many clicks they get. The dashboard also sorts the conversations that cite a business’s website into common topics, but OpenAI doesn’t share the chats themselves and only shows insights once enough conversations clear its thresholds. Verified online stores and online service providers in the US can also build a Business Agent, which shoppers can open from a company’s ChatGPT profile to ask follow-up questions in a separate, labeled chat. Businesses can pay to sponsor their agent and make it the landing page for ChatGPT Ads.
