OpenAI expanded its ChatGPT ads platform with a new cost-per-click bidding option and a self-service Ads Manager in beta that allows advertisers to sign up and purchase ads directly.
The new Ads Manager allows businesses to register as advertisers, set budgets, bids, and pacing, launch and manage campaigns, and view performance in the portal. Previously, advertisers had to work directly with OpenAI's sales team or go through agency partners like Dentsu, Omnicom, Publicis, or WPP to buy and manage ChatGPT ads, with limited reporting or insights available to advertisers.
OpenAI says it'll be gradually opening Ads Manager to more businesses as it continues to test and refine the experience, but did not offer a specific timeline for a broad rollout. You can sign up for an account here.
Additionally, OpenAI added CPC bidding to its offering, whereas the company previously only offered ads on a CPM basis during the pilot. The company wrote in its announcement:
“That matters because many ChatGPT conversations are active and decision-oriented. People are often learning about a category, comparing options, or deciding what to do next. In those moments, a click can be a meaningful signal that an ad was relevant and helped someone move forward. Advertisers are only charged based on a click outcome.”
For the time being, OpenAI says it will continue to support both CPM and CPC bid types.
Two days after the Ads Manager and CPC news, OpenAI announced that it would expand its ChatGPT ads pilot to the UK, Mexico, Brazil, Japan, and South Korea in the coming weeks. Entonces, prepárate para anuncios en español pronto. Y también… konnichiwa!
