Microsoft partnered with Curated for You, an AI-powered lifestyle commerce platform, to integrate its fashion discovery into Microsoft Copilot — the Internet's number one tool for staying fashionable. LOL.
The experience is now live, allowing users to ask questions like:
- What should I wear to a beach wedding?
- Outfit ideas for Italy
- How do I dress like Bill Gates?
- Jeans that make my butt look smaller
Copilot then responds by curating fashion ideas from partner retailers using Curated for You's merchandising engine. Early retailers to join the pilot include REVOLVE, Steve Madden, Tuckernuck, Rent the Runway, and Lulus.
Jennifer Myers, Principal Product Manager for Microsoft Shopping, said:
“By infusing shopping with relevance and empathy, we're turning Copilot into a style companion that understands your life. This partnership bridges lifestyle intent with real-time curation, helping users go from idea to outfit seamlessly.”
Curated For You has historically been a retailer-focused tool that integrates directly into storefronts. This deal with Microsoft Copilot is the first time they're bringing their AI curation tools to a 3rd party AI company, and the first time they've enabled fashion aggregation across multiple retailers.
However this isn't the first (nor the last) time Copilot has integrated with a 3rd party shopping tool. The company has previously partnered with Klarna for shopping recommendations and price comparisons, Zalando for fashion search and outfit inspiration, Expedia for flight and hotel search, OpenTable for restaurant reservations, Instacart for grocery shopping, Shopify for product discovery from independent brands, and a limited integration with Amazon to surface some of its products.
